Translating the museum’s rich and dynamic content offering into a seamless digital experience required a strategic and holistic look at content strategy and user needs. Understanding this deep level of perspective allowed us to design a delightful path for users at every important touchpoint for BADM online.

We built the Bay Area Discovery Museum website as a WordPress multisite with custom Content Management tools. The CMS gives admin ability to collaborate with team members to generate and maintain all site content including copy, imagery, events all from one place.

Admin users can manage multiple websites and templates within one admin area. Events, activities, news and other types of content can be updated with a few clicks for seamless display across different platforms.

Great content and museum opportunities are meant to be discovered! With a content strategy perspective, we integrate tools and best practices to assure content is indexed properly by search engines opening the website to more new users in a short period of time.

Using a mobile-first perspective, we design with deep user empathy and focus on clear content display. As new mobile devices with varying sizes come on the market, it is our goal to best facilitate users on the go in getting what they need efficiently and with a sense of the brand delight that the Bay Area Discovery Museum delivers in person.

The museum integrates with multiple secure payment systems. We help extend the brand look and feel to third party systems and applications to ensure a consistent brand experience.