Custom-built GPS-enabled Promotions

Custom-built GPS-enabled Promotions

Go for a stroll and get notified with a discount for the ice cream parlor just ahead. We built a 'gps' powered promotions system allowing users to view deals and opportunities nearest them.
Custom-built GPS-enabled Promotions

City Guides

City Guides
City Guides
An iPhone displaying a list of Pasadena city guides

City Guides

We've made it easy for Pasadena visitors to keep up with the latest and greatest restaurants, bars, hotels, shops, venues, parks and more with custom city-guides. Local tastemakers can sign in and post their best of lists for all things Pasadena in the touch of a button. City guides are filterable within the app and invite travelers to explore businesses, information, and other opportunities relevant to their needs, location and taste.

Integrated CMS

Pasadena Wordpress CMS and event layout mobile design

Integrated CMS

By integrating the mobile app with the CMS website backend, we allow streamlined site and app content management from one place, saving time and cutting costs.

Website Performance

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-50%
Admin time spent
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+250
Businesses in directory
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+100,000
Visitors per year

Scope of Services

UX/UI Design Native Application API Creation Social Integration GPS Integration
UX/UI Design
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Pasadena is the hub for millions of annual visitors both domestic and international. We crafted the VisitPasadena mobile application to allow users with different needs to explore the city’s unique offerings in personalized ways. By developing user experience prototyping and a stylish component library, we extended the city’s recent visual rebrand to all digital touchpoints.
Native Application
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Using Pasadena's award-winning WordPress website we built as a starting point, we created a custom workflow connection to a new native mobile application.  From the existing CMS dashboard users may create and maintain custom city guides, events, geo promotions and business listings specifically for the app.
API Creation
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We created a custom information flow between the VisitPasadena.com multi-site and the native mobile application.
Social Integration
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The Pasadena app offers travelers easy ways to share curated city guides and engage with other travelers over Twitter, Facebook, WeChat and Instagram.
GPS Integration
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Walking or driving through a specific area might trigger a unique, nearby promotion just for you. Using GPS technology and some sleek API integrations we allow content generators to serve special ads to users depending on where they are within Pasadena.