Who We Are

LION is a team of of diverse talents and perspectives, unified by a shared passion for design, technology and business. We approach challenges with passion, creativity, collaboration and strategic thinking. Since 1999, we’ve emphasized learning and finding more accurate ways to both define and measure success.

What We Do

We’re big proponent of user-centric design. Our services include brand identity, user experience and mobile/responsive application design. We believe in building products that perform seamlessly and delight users. We are open to both waterfall and agile project approaches depending upon your needs.

Why We Do it

With over twenty years of business experience, we still continue to thrive on new, inspiring ways to create and deliver digital experience. Throughout this process, we love to meet new partners and help enhance their unique perspectives and potential. There’s always something interesting going on in our conversations.


Mark Lion


Paul Goins

Lead UX Designer

Bryan Turley

Lead Developer

Devan Gregori

Project Manager

Macy David

Front-end Developer

Dylan Wells

Front-end Developer

Kristof Didrickson

Back-end Engineer

Radmila Zelic Josimov

Lead UI Designer

Garry Lion


Our Journey


LION is founded as a website design and development studio in San Francisco, CA.


LION moves to Sausalito, CA where we are awarded business of the year for our work with the city's visitor bureau.


LION expands into a new location in San Francisco's east bay region of Emeryville, just a hop, skip and a jump away from Pixar Studios.


LION helps launch the first iteration of Telltale Games' web presence and supports interactive design needs for games and marketing collaterals.


LION begins working on UX/UI projects for the Facebook platform, notably the social calendaring tool called TimeLight.


LION begins developing early websites for mobile platforms, particularly the initial releases of the iPhone.


LION begins creating deeper relationships with restaurant and hotel groups such as W Hotels, Renaissance Hotels, JW Marriot, and a variety of Michelin-rated restaurant ventures.


LION leads the brand extension of Mark West Wines into the digital world and scores multiple Addy's in a field saturated with much larger design firms. Mark West Wines goes on to be sold to Constellation Brands for $160M.


LION begins a long-term relationship with Next Issue, an up-and-coming digital media venture, often referred to as the "Netflix of magazines," founded by Condé Nast, Time Magazine, Meredith, Hearst Media and News Corp.


LION begins a long-term relationship with the Urban Land Institute (ULI) and proceeds to replace a multi-million dollar antiquated Microsoft CMS solution with over 80 websites built on top of Wordpress as an evolving content management system.


LION is an early adopter and promoter of user testing & split testing for optimization of conversion funnels. We score the FMP marketing award for our work on the DES Architect website.


LION speaks at multiple conferences on the importance of digital branding and launches an in-house eCommerce and membership solution for WordPress.


LION launches nearly 50 new websites and wins six notable awards. LION relocates to Berkeley's digital corridor near the Aquatic Park and pairs up with the Roda Group in a shared office space.

LION has helped ULI to create sites that are engaging for our visitors, easy for our staff to update, and scalable as our organization grows and evolves.

Joseph Klem
Vice President, Online Strategy
Urban Land Institute