Building on JCB's luxurious brand and photography, we created an exciting web experience offering users a rich, visual immersion into the world of JCB. Touchpoints include tasting location browser, event system, 360 virtual tours and online shopping for lifestyle products, gourmet foods, and premier wines.
Acting as the digital storefront for the Atelier by JCB, this e-commerce experience offers exclusive JCB wines, gourmet foods and lifestyle goods designed and curated by JCB himself. The system integrates seamlessly with an existing inventory and CRM system.
A key component to the JCB Wines digital experience is it’s multi-tier wine club and membership offering. Members get exclusive access to specific product lines depending on membership type. Users can also sign-up to receive information on upcoming promotions and events.
We created a seamless, responsive web design integrated with a custom CMS solution and eCommerce integration. The multi screen experience allows users to explore the JCB brand, shop for wines, gourmet food & lifestyle products and find nearby events and tasting room specials.
Our main focus is extending JCB’s visionary brand by focusing on the demographics of their clientele, creating a luxurious and seductive user experience. We honed in on the lifestyle-focused aspect of their brand, and elevated its perception through a digital experience. Our main emphasis is on their strong aesthetic vision both through image selection, carefully crafted copy and user-centric design.
The e-commerce platform for JCB Wines combined a full payment flow design, including the shopping cart experience, checkout flow and final confirmation communication with the user. We integrated the payment system flawlessly with their WordPress-built site to ensure a smooth transition.
We integrated with a membership platform that transitions the user seamlessly from the marketing site into the member experience. This included tiered wine club registration flows and newsletter subscription.