We created a custom digital newsstand for Texture, where users can browse and search Texture's entire database of magazines in an easy, straight-forward experience. Administrative time is reduced thanks to our custom API's that automatically check for new magazine covers each night and update the CMS automatically.
Social sharing is a powerful tool to attract new Texture users and engage existing users. We created deep-linking, a dynamic template system allowing users to share articles to friends and family and offer a tailored experience to users with and without the Texture app.
We work with Texture marketing directors to design and develop custom and promotional landing pages, templates and module systems. Projects include best magazine cover voting, optimized purchase flows, split-tested trial campaigns, and more.
W3 Awards - Homepage
W3 Awards - Magazine Website
Best in Class
Interactive Media Awards
Mark and the LION team have consistently delivered on schedule and on budget...Very creative, flexible and easy to work with.
Vice President, IT/Ops and Web Engineering
Scope of Services
From the original website design to the current redesign, we’ve worked alongside stakeholders, brand stewards and advertising agencies to create an award-winning, high-performance marketing website for Texture’s revolutionary app. We use user testing, user research methology and rapid iteration prototypes to find the best UI solution.
Validating the design hypothesis is key for making sure that what is in the designer’s head encompases what the end user needs specifically. By crafting user personas we can facilitate good conversations that ultimately lend to a more thoughtful user-centric design solution.
As main brand support for the Texture mobile application, the marketing website gets a large share of mobile traffic. Users often come to the website from the app, and various marketing collateral. By thoughtfully designing and curating content and components, we assure that every marketing site touchpoint is a good experience regardless of the user’s device type.
The Texture website is poof that great design can be customizable and flexible in both back-end and front-end. The Texture website includes rich-media interactions such as an online newsstand browser, campaign landing pages and more, all integrated seamlessly into WordPress.
Getting design assumptions validated is always valuable, especially when large numbers of users are willing to participate. We work with marketing and programming leaders to create and build dynamic testing flows and pages in order to get the best designs put in place for the long-term.