Arrangr Website
B2b, Startups, Technology
Brand Refresh and New Growth Plan for SaaS Scheduling Startup
Arrangr, a dynamic startup in the digital calendar and scheduling space, has experienced remarkable success with its innovative web application product. With a growing user base of 100,000 individuals, Arrangr has established itself as a reliable and efficient solution for managing schedules and appointments. Lion enthusiastically took on the challenge of supporting Arrangr’s next phase of growth by refreshing and modernizing their brand. By leveraging their authentic, energetic, and knowledgeable voice, Lion aimed to effectively communicate the intricate features and benefits of Arrangr’s sophisticated product offering through a redesigned marketing website.
Services
- CMS Strategy
- Digital Strategy
- Funnel Optimization
- User Research
- UX/UI Design
- Website
Project Type
- Brand Development
- Brand Strategy
- Design Ops
- Embedded Partnership
- Marketing Strategy
- Marketing Website
Arrangr, a dynamic startup in the digital calendar and scheduling space, has experienced remarkable success with its innovative web application product. With a growing user base of 100,000 individuals, Arrangr has established itself as a reliable and efficient solution for managing schedules and appointments. Lion enthusiastically took on the challenge of supporting Arrangr’s next phase of growth by refreshing and modernizing their brand. By leveraging their authentic, energetic, and knowledgeable voice, Lion aimed to effectively communicate the intricate features and benefits of Arrangr’s sophisticated product offering through a redesigned marketing website.
Services
- CMS Strategy
- Digital Strategy
- Funnel Optimization
- User Research
- UX/UI Design
- Website
Project Type
- Brand Development
- Brand Strategy
- Design Ops
- Embedded Partnership
- Marketing Strategy
- Marketing Website
Lion has been an instrumental force in building the Arrangr brand and marketing strategies over the past five years.
Most recently, Lion implemented a comprehensive brand update that aligned seamlessly with Arrangr's vision and objectives with the new website and product, resulting in a brand transformation that elevated user perception of Arrangr’s product value.
Key Challenges for Marketing Website in Arrangr’s Next Chapter
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Brand evolution was needed to complete in an growing market
Arrangr’s brand identity was outdated and no longer representative of its position as a leading player among digital calendar and scheduling apps.
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Unclear product offering that needed focus on key value propositions
The website did not clearly communicate or effectively promote Arrangr’s product offering. It lacked updated product visuals with an emphasis on solution based storytelling.
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Inconsistent and not cohesive brand touch points for users
During the early stages of growth, the Arrangr’s website was developed over a span of multiple years, utilizing various technologies and designs, and built by different team members, resulting in an inconsistent look and feel.
Refocus User Research to Better Understand User Needs
Through workshops and extensive user research, Lion created three key personas to represent Arrangr’s target audience and their needs: Consultants and Sales Representatives, Administrative Professionals, and Cross-Organizational Professionals (ie. Education and Non-Profits). We uncovered the needs and preferences of users in these groups when evaluating online scheduling solutions.
Education / Non-Profits
Professionals in the Education and Non-Profit sectors require efficient methods for scheduling recurring meetings with individuals from various organizations. They seek streamlined solutions that seamlessly integrate multiple software platforms and offer the capability to save preferences for future recurring meeting requirements.
Consultants / Sales Representatives
Consultants and Sales Representatives prioritize time-saving tools as their key interest. They firmly believe in the adage "time is money," understanding that by minimizing the time spent on administrative tasks, they can dedicate more valuable time to revenue-generating activities.
Administrative Professionals
Administrative professionals seek enhanced efficiency in scheduling group meetings, aiming to bring large groups together seamlessly. Their primary responsibility lies in orchestrating these gatherings with optimal organization. To achieve this, they require comprehensive visibility into each participant's schedule to minimize unnecessary back-and-forth communication.
Reevaluating All Aspects from Voice to Visual to Build a Cohesive Design System
We began the branding process with workshops to establish a strong foundation, utilizing an objective design process that prioritized alignment through a north star brand mission. The next step involved developing multiple stylescapes with iterations and design options at each stage, as well as employing an agile process to conduct comprehensive user research to better understand the perception of the brand. As a result, we were able to revitalize and energize Arrangr with a renewed brand identity.
New Horizons and Innovative Marketing Evolution
Our process not only helped us achieve our original goals, but it also uncovered several other growth strategies that will be utilized in the brand's relaunch. As we continue our partnership with this growing startup, we have also prioritized creating backlogs, product roadmaps, and new approaches for research and development to unlock innovative aspects of the product. By truly understanding our users and refocusing the brand to better meet their needs, we have not only achieved immediate results but also opened up new horizons for the future.
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Product and Marketing Synergy to Achieve Growth
By simultaneously redesigning both our marketing and product offerings, we optimized our budget and were able to address key issues hindering organic growth and adoption.
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Improves UX through Clarified Storytelling
Through exercises to re-craft our storytelling and a strong focus on the competitive landscape, we were able to help Arranger find its unique voice and deliver an experience that truly resonates with users, ultimately driving growth in conversions.
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Optimized Value Propositions
User research was instrumental in unlocking prioritized matrix value propositions and better understanding the needs and pain points of different user personas. With this knowledge, we were able to communicate the value of our product more effectively, rather than simply focusing on its features.
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Revamped Visual Language
Ultimately, while we placed a heavy emphasis on improving the user experience and fine-tuning our brand voice and feel, it was the creation of a strong visual language that truly unlocked new excitement and improved perception among both direct-to-consumer and business audiences.
