Club Soda

Dating App for People that Don't Drink

Club Soda is a lifestyle brand focused on millennials that don’t drink. One of Club Soda’s initial offerings is a Dating App that is being rolled out regionally in late 2019. With the current trend of apps and other offerings being more and more laser focused on narrower demographics more and more brands are growing to meet the need.


  • Digital Strategy
  • Software Development
  • User Research
  • UX/UI Design

Project Type

  • Brand Development
  • Marketing Website
  • Mobile App Development
  • Payment Flow
  • Product Experience Design
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Brand Identity & Visual Language

Club Soda's Dating app was designed and positioned by a tight nit team focused on creating a memorable brand experience that focused on delightful elements, a classical pallet and sophisticated appeal. By honing in on what we wanted to communicate about the brand at the start of the project, we were able to drive a design process which was not subjective and kept users at the center of our focus.

Brand Identity & Visual Language
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UX Strategy

Crafting a Lifestyle Experience that Breaks Out

After rigorous research and interviews of super users, we led multiple workshops to flesh out the product and develop MVP prototypes of the product to test the experience and usability before embarking on visual design of the mobile app. After validating our vision and refining many features, we executed an agile design process to design and iterate the product a we built out the full product prototype before we began coding the product.

Crafting a Lifestyle Experience that Breaks Out
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Building for Scale, While Optimizing Development

We built for speed to market all along knowing that we may need to rapidly add features, need to optimize for larger user loads and plan for processing needs. By using an agile approach that prioritizes the features, focuses on sprint cycles, and involves a cross functional pod, we were able to focus on keeping costs low, and build a beta release with the ability to quickly pivot and take on the continually evolving nature of software engineering.    

Made with Love
in The Bay Area
We're an award-winning interactive agency specializing in digital applications, user experience design, brand alignment, and technical strategy.