Little Passports

Subscription box service repositioned

Little Passports is an education store offering innovative subscription boxes designed to keep kids entertained while learning about their world–from culture to science. We worked with key stakeholders to reimagine the brand’s core digital strategy, art direction, and CMS commerce experience. The result is a beautiful website redesign integrating custom WordPress features with a product inventory database.


  • Digital Strategy
  • Funnel Optimization
  • User Journey Mapping
  • User Research
  • UX/UI Design

Project Type

  • eCommerce
  • Lead Generation
  • Marketing Website
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User Experience

Content & Interaction Design

The existing identity and brand were analyzed in a series of workshops to align business goals, value proposition communication strategies, visual design and brand voice. What started as a meaningful, constructive educational product was repositioned toward a larger audience of parent's concerned with quality and a fun experience up front.

Content & Interaction Design
Brand Strategy

Art Direction

To archive the results we envisioned, we transformed a part of our downtown Oakland studio to a stage and shot all product photography to support the updated approach. This helped keep design and creative photography decisions for the commerce website highly focused and united under a single art director... And we had a blast getting to immerse ourselves in each amazing kit.

Art Direction
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Made with Love
in The Bay Area
We're an award-winning interactive agency specializing in digital applications, user experience design, brand alignment, and technical strategy.