Brand Voice, Tone + Archetype

A brand's voice, tone, and archetype are essential elements in shaping how your brand communicates with the world. At Lion, we help you discover and articulate your brand's unique voice and tone, ensuring consistency in all your brand communications. Additionally, we explore brand archetypes, allowing your brand to evoke specific emotions and resonate with your target audience on a deeper level, forging meaningful connections that go beyond transactions.

Why Branding Brand Voice, Tone + Archetype?

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    Defining a clear brand voice ensures that your brand communicates with a unified personality across all touchpoints
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    A brand that resonates emotionally with its audience can create a strong bond
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    When your brand communicates authentically, your audience perceives your messaging as genuine and honest
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    Tailoring your brand's voice, tone, and archetype to your target audience ensures relevance and engagement

How We Perform Brand Voice, Tone + Archetype

  • Brand Assessment: The process begins with a comprehensive assessment of your brand’s personality, values, and target audience. Understanding the essence of your brand helps us determine the most suitable voice and tone for your brand.
  • Voice and Tone Exploration: We collaborate with your team to explore different voice and tone options that align with your brand’s essence. Together, we determine the most appropriate style that resonates with your audience and reflects your brand’s values.
  • Archetype Identification: Archetypes are powerful storytelling tools that evoke specific emotions and human characteristics. We delve into brand archetypes to identify the one that best aligns with your brand’s purpose and goals, allowing your brand to connect with your audience on a deeper level.
  • Guidelines Development: Once the brand voice, tone, and archetype are defined, we create comprehensive guidelines to ensure consistent application across all brand communications.

Impact of Our Brand Voice, Tone + Archetype

  • Brand Recognition: A consistent brand voice and tone make your brand recognizable even without visual elements. When your brand consistently communicates in a specific manner, it becomes distinct and easily identifiable.
  • Emotional Resonance: By tapping into the emotional aspect of communication, a defined brand voice and archetype create a strong emotional bond with your audience. This emotional connection fosters brand loyalty and repeat business.
  • Brand Differentiation: Your brand’s unique voice and archetype set it apart from competitors in your industry. When your brand stands out with a distinctive personality, it can carve a niche in the market and attract a loyal following.
  • Customer Trust: A consistent and authentic brand voice builds trust and credibility with your audience. When your brand communicates honestly and transparently, customers perceive it as reliable and trustworthy.
Made with Love
in The Bay Area
We're an award-winning interactive agency specializing in digital applications, user experience design, brand alignment, and technical strategy.