Kinsa

Startups, Technology

Not Just a Digital Thermometer

Kinsa, the world’s first smart thermometer, is on the verge of transforming how we prevent illness by envisioning a flu forecast based upon digital information stored within the their mobile app.

Services

  • A/B Testing
  • Branding
  • Funnel Optimization
  • UX/UI Design

Project Type

  • eCommerce
  • Lead Generation
  • Marketing Website
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UX Strategy

Understanding the User Experience

We collaborated with marketing stakeholders to understand our users and design clear paths for the user. By establishing clear business goals, design and testing helped us arrive at a delightful user experience for people purchasing products and researching product features.

Understanding the User Experience

Families

All Members of the Family

Understanding the User Experience

Schools

Promoting to Schools Helps Track the Flu

Understanding the User Experience

Healthcare Providers

Hospitals + Medical Industry

Understanding the User Experience

Everyone

General Adults Without Kids

Conversion Focused

Bringing an old industry into a digital world.

Using persona exercises, user testing and user research, we created buying scenarios that ultimately guided us in crafting a thoughtful and effective eCommerce purchase flow for Kinsa's digital thermometer.

Bringing an old industry into a digital world.

Establishing a solid testing hypothesis

52%

preferred

43%

preferred

Establishing a solid testing hypothesis for user testing is critical to gathering useful data on creative decisions. The more relevant feedback we have as designers and product owners the better.


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Art Direction & Design System

Building a Foundation for Scalability

In the end we provided a clean responsive design for the purchase flow built on Kinsa’s eCommerce platform of choice. Using best practices and thoughtful form design we arrived at an effective solution for buying Kinsa quickly. We worked with Kinsa to redesign their brand website and eCommerce flow. Using a blend of analytical insight, user research, and prototyping we delivered a beautiful, modern responsive site design. Users of the Kinsa site can quickly get product specifications, updates and order products easily with a number of buying options.

Building a Foundation for Scalability


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(415) 328-4051

343 19th Street,
Oakland, CA 94612
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